Bye Bye SEO Data: Google and the Game Changer
Big news of the week in the world of marketing and SEO is that Google finally made the move to switch all searches to encrypted searches. And this, it changes everything about the way SEO professionals, and marketers, will have to work moving forward.
In a nutshell, this means that websites will no longer be able to track users by the keywords they use to power their searches. Which is a big deal. And given the huge concerns about online privacy, not surprising at all. For Google, allowing personally identifiable information to be combined with search queries is a huge liability and it’s also a competitive issue.